Nickelodeon announced at their annual upfront presentation, a strategy to serve the generation of post-millennial kids, that includes a new slate of educational preschool programming.
A robust slate of original new educational programs for preschoolers was introduced, including Wallykazam!–Nickelodeon’s first literacy show for preschoolers that embeds the curriculum into a rich narrative story with the goal of helping and inspiring kids to read; Blaze and the Monster Machines, which is the first-ever preschool series that features a curriculum dedicated to all areas of STEM (Science, Technology, Engineering and Math) and follows the adventures of an 8-year-old boy and his monster truck; and Dora and Friends, a spin-off from the original creative team behind megahit Dora the Explorer, which stars the Latina heroine as a 10-year-old who goes on adventures in the big city with a group of new friends.
In addition, Zarghami outlined Nick’s commitment to researching the newest generation of kids, the post-millennials, born between 2005 to present, as well as how the network is reinventing its development process and pipeline and innovating on new platforms.
“We have reorganized our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millennial kids,” Zarghami said. “Our research tells us that for them funny is a badge of honor, and because funny is in Nickelodeon’s core DNA, we believe our position will ensure our success with them.”
SOURCE: Press Release