PBS Kids Launches – Sid The Science Kid Read & Play


PBS KIDS announces that a new storybook app, SID THE SCIENCE KID Read & Play App for iPadiPhone and iPod touch, is now available on the App Store.  Based on the animated preschool series SID THE SCIENCE KID from The Jim Henson Company, and developed by iStoryTime, SID THE SCIENCE KID Read & Play features two storybooks, jokes, games, sing-along music videos, coloring pages and more, all aimed at developing early science exploration.

“Children are using our content on mobile devices more and more; we serve over half of our video streams on mobile. More than 74 million videos were streamed on the PBS KIDS Video App in June, accounting for 56% of PBS KIDS’ total streams for the month*,” said Jason Seiken, Senior Vice President, Interactive, Product Development, and Innovation, PBS. “With so many families turning to PBS for high-quality, educational content on mobile, we are excited to offer a robust app with a variety of interactive features.”

“Our mission is to offer engaging media content for children to prepare them for success in school and in life, and helping them learn about science is a core piece of that early learning puzzle,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “The SID THE SCIENCE KID Read & Play App brings scientific concepts to life for kids in a way that is relatable and engaging. From learning about germs to discovering the five senses, the app encourages children to explore their world and find out that science is all around them.”

The SID THE SCIENCE KID Read & Play App is available for $3.99 from the App Store on iPadiPhone and iPod touch or at www.itunes.com/appstore.