Disney’s Club Penguin Says “Wilkommen” to German Players

Disney Europe, Middle East and Africa announces that the fun-filled, virtual world phenomenon – Club Penguin – is to launch a German language site today. With more than 150 million registered users and played by children in over 190 countries, clubpenguin.de will become Club Penguin’s fifth language site and is supported by a team of dedicated moderators, production and customer service staff.

Kids navigate the snow-covered virtual island of Club Penguin as a colourful penguin avatar, playing games, chatting to friends, going undercover on island spy missions or caring for their pet Puffles. Penguins can also shop for new outfits on The Plaza with the coins they’ve earned through missions and games, decorate their igloos or take part in the regular themed parties and scavengar hunts.

First launched in Canada in October 2005, with its imaginative play environment, word filtering technology and live moderation, award-winning Club Penguin has built an unrivalled global reputation as a safe and secure online environment that provides fun for kids and peace of mind for parents. Today, Club Penguin is the largest virtual world for kids aged 6 to twelve in Europe and around the world.

“The launch of clubpenguin.de is part of our strategy to make Club Penguin even more social and accessible for all our players across multiple platforms,” explains Jeff Jones, general manager and vice president of digital games for The Walt Disney Company, Europe Middle East and Africa. “German players will now be able to immerse themselves in all the fun virtual world and as we take engaging experiences mobile, in future players will also able to connect with Club Penguin safetly, wherever they are.”

Lane Merrifield, co-founder of Club Penguin and executive vice president of Disney Online Studios explains:

“With the continued global expansion of Club Penguin, we are providing a fun and safe place for millions of kids to connect with one another around the world. Club Penguin was founded by three fathers who wanted a fun environment for our kids to play online, and safety has been a foundation on which we built an immersive world where kids can play games and create their own unique experiences. I am extremely proud of our safety track record an area in which we continue to invest in daily.”

Clubpenguin.de launches today, Wednesday 16 November, and is free to play. One, six and 12 month memberships are available giving access to exclusive parties and greater opportunities for penguin and igloo customisation.

From PR Newswire